USER EXPERIENCE (UX)
RESEARCH
The User Experience Research package is ideal for the start-up or large organization that wants to understand its users. At WCG, we are passionate about eliminating users' pain points and understanding their behavior in order to design sustainable, human-centered solutions. Before starting to build products, we conduct research to ensure that users' problems are worth solving. We use a variety of qualitative, quantitative and innovative research methods to help you reach your business goals. This package includes:
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UX Research Advisory Calls
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Creating a customized user research plan tailored to your company
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Designing a participant screener, discussion guide and post-research surveys
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Analyzing data (first-click studies, tree testing, A/B testing, conversions and drop-off rates)
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Conducting remote moderated 1:1 user interviews, usability testing, diary study or other qualitative research methods
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Providing data driven insights and recommendations based on the user insights
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Determining if the product design or feature is effective through concept testing
Cost: $1,500 - $10,000+
*The cost is based on the project scope, recruitment needs and duration of the research study